Commercial Online Printing Market in the European Union (EU) to Grow by USD 1.84 Billion from 2024-2028
The Commercial Online Printing Market in European Union (EU) size is estimated to grow by USD 1.84 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 5.7% during the forecast period. Availability of pod services is driving market growth, with a trend towards development in communication network infrastructure. However, rising demand for digital advertisements and e-books poses a challenge – Key market players include ADOSEVILLA S L, Beyondprint, Bluetree Group, CEWE Stiftung and Co. KGaA, Cimpress Plc, Doxzoo Ltd., Expresta s.r.o., FasterPrint Srl, Fiserv Inc., Grafenia plc, Helloprint United Kingdom BV, MOO Print Ltd., Northside Graphics Ltd., Onlineprinters GmbH, OvernightPrints GmbH, Printful Inc., and unitedprint.com UK Ltd..
Key Market Trends Fueling Growth
The European Union (EU) boasts communication network infrastructure, which is fostering technological advancements and driving growth in various sectors. Countries such as the UK, Germany, Spain, Poland, Switzerland, Belgium, Italy, Luxembourg, Malta, and the Netherlands. They are prioritizing network infrastructure improvements. Europe’s broadband coverage exceeds 95%. With average fixed and mobile broadband speeds surpassing the global averages (70.5 MB for fixed, 34.9 MB for mobile). Government initiatives, like the European Commission’s 2016 broadband strategy. This aim to upgrade download speeds to 1 Gbps for all EU households by 2025. To support this goal, countries are investing in communication network enhancements.
Market Challenges
The European Union (EU) commercial online printing market is experiencing a shift toward digital advertising. This is predicted to decrease the demand for traditional printed materials such as brochures, flyers, and posters. Outdoor and indoor digital signage, including backlit displays, LCD screens, and point-of-purchase (POP)/point-of-sale (POS) signage, are increasingly popular. Advertisers are drawn to digital advertising due to its wider reach, lower costs, and measurable results. Digital billboards offer advertisers the ability to display messages based on time, place, and geography. This makes them a cost-effective alternative to traditional advertising methods.
Business Cards
Business cards are a fundamental marketing tool for individuals and businesses in the European Union. In 2023, the business cards segment held the largest market share. Due to the expansion of sectors like retail, banking, financial services and investment (BFSI), and information technology (IT). Entrepreneurs and Small and Medium-sized Practices (SMPs) predominantly use business cards for interacting with potential customers or clients. However, with the increasing adoption of digital media by sales teams for lead generation. With the rise of social networking platforms, the demand for traditional business cards is expected to decline.
Research Analysis
The Commercial Online Printing Market in the European Union (EU) is a significant sector. This caters to the needs of various enterprises for high-quality printed materials. This market is driven by the increasing demand for digital printing technologies. This offer faster turnaround times and cost-effectiveness for short-run jobs. The EU market encompasses the production of books, direct mail, brochures, catalogs, and commercial inkjet products using both offset and digital printing. Raw materials, including paper and ink, play a crucial role in the industry’s success.
Market Research Overview
The Commercial Printing Market in the European Union (EU) is a significant industry serving various enterprises and commercial printers. This market is driven by the demand for digital printing technologies for producing books, direct mail, brochures, catalogs, and commercial inkjet products. Portugal’s DS Smith Iberia in Lisbon is a notable player in the packaging segment, focusing on folding cartons, flexible packaging, and label printing. Raw materials like paper, ink, and printing materials are essential inputs. The market caters to diverse end-use segments, including tobacco products, alcoholic beverages, e-commerce marketplaces like Amazon and eBay, and retail sectors.
About Technavio
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.
With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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