Creative Event Sponsorship Ideas to Help You Secure Your Ideal Sponsors
Thorben Grosser serves as VP of Partnerships and Channel at EventMobi, bringing 15+ years of expertise in strategic event planning and industry leadership. Having guided thousands of event professionals in crafting exceptional attendee experiences, Thorben deeply understands the nuanced challenges planners face in delivering successful events. In his current role, he collaborates with event agencies and AMCs to enhance their strategic capabilities while sharing practical insights on emerging trends and best practices.
How Do You Ask a Company To Sponsor an Event?
But first… how do you find your sponsors? If this is your first time, don’t worry—it’s not so hard once you know how to ask for sponsors for an event. And if you’ve got quite a few sponsorships under your belt, you might find something new to consider!
1. Identify your needs
2. Determine what you can offer
3. Create sponsorship levels
4. Build your sponsor package
5. Find potential sponsors
At the same time, don’t overcommunicate. If you’ve already followed up twice and haven’t received any responses, chances are they’re not interested. That would be the best time to call off the chase! Bombarding potential sponsors with tons of calls and emails will just make you seem desperate and unprofessional. Worse, you’ll burn a bridge with those companies by doing so.
What To Offer Sponsors for an Event: 12 Benefit Ideas?
Sponsors benefit from events in many ways, including brand exposure through logo placements during opening/closing ceremonies, on signage, badges, and marketing materials. They gain PR opportunities via media coverage, press releases, and speaker introductions, while exclusive perks like VIP access, branded receptions, and social media features enhance their visibility. Sponsors can also be showcased on event websites and in gift bags, leaving a lasting impression on attendees. These benefits make event sponsorship a valuable investment, offering both immediate engagement and long-term recognition.
26 Event Sponsorship Ideas for Events
Here are 26 powerful sponsorship ideas for events: Workshop sponsors lead sessions; awards sponsors present honors. Tech partners brand apps/charging stations; media sponsors get ads for coverage. Speaker sponsors gain thought leadership; stage sponsors secure prime logo placement. Others include research presentations, branded booths, registration areas, lounges, WiFi, merch, VIP perks, happy hours, keynotes, contests, accessibility support, Q&A moderation, lanyards, venues, activations, social promotions, volunteer support, and program ads. Mix these to create compelling sponsor packages that drive value for all.
Get Your Dream Sponsors With These Creative Event Sponsorship Ideas
You now have everything needed to successfully attract sponsors: the right outreach approach, attractive package options, and benefits that deliver real marketing value. By implementing these effectively, you’ll build lasting partnerships that support your events long-term.
To maximize sponsor ROI, partner with an event platform like EventMobi. We help thousands of events drive meaningful sponsor-attendee connections through:
- Lead capture tools
- Custom branded experiences
- Engagement-boosting gamification
- Prominent sponsor profiles
- Targeted in-app visibility
Our solutions help create exceptional sponsor value so your events—and partnerships—thrive.
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