Examples of a Successful PR Marketing Strategy
Public relations is often overlooked. Companies usually think about PR only after receiving bad press or when they have exciting news but don’t know when or how to share it. In both cases, they typically issue a press release—but that’s just one piece of the puzzle. The best way to handle PR is to create a proactive PR marketing strategy. With a strategy in place, companies can control their brand image and stay ahead of issues
What is A PR Marketing Strategy?
A PR marketing strategy helps companies generate positive press and handle negative coverage. It allows businesses to manage public perception while strengthening their brand identity. PR works hand-in-hand with marketing to drive success. Like any marketing plan, it begins with a measurable goal. The marketing side outlines the steps to reach that goal, including content creation and well-timed execution. A company that develops a PR marketing strategy gains a clear roadmap for sharing ideas and building strong public relations—leading to significant business growth.
Ice Bucket Challenge:
One of the most successful PR marketing strategies came from the ALS Association’s Ice Bucket Challenge. The organization aimed to raise awareness for ALS (Lou Gehrig’s Disease).
The campaign started with a single video challenging others to pour a bucket of ice water over themselves or donate to ALS research. Millions participated and shared their own videos. Celebrities, politicians, and community groups all joined the movement.
Target’s 50 States of Target:
Target created “50 States of Target” to build connections in local communities. They wanted to showcase the good they do in the communities close to Target stores across the country.
On their website, they have chosen to showcase a story about how they have been able to help their community. From donations, community events, or environmental impacts, Target talks about little things they try to do to make a good impression. This information was shared via social media and helped connect people to the company and within their community.
Showcasing the work they have done and the impact they have made makes a great story for PR and marketing. They published the 50 States of Target page in 2018 just as they opened a store in Vermont. This entices people to visit their local store and shop there because of the connection they have with the community.
Lyft:
Lyft uses influencer marketing to fuel its PR marketing strategy. One standout campaign is their “Undercover” series, which quickly went viral.
In one video, Boston Red Sox star David Ortiz disguises himself as a Lyft driver, picking up unsuspecting passengers. He chats with them casually during the ride and then reveals his identity. Their surprised and genuine reactions made the video a hit.
By using celebrity influencers, Lyft created buzz and encouraged people to try their service, hoping to experience a surprise of their own. This smart use of influencers helped the campaign gain instant exposure and resonated with a wide audience—blending PR and marketing seamlessly.
Disclaimer: The following press release is reposted for informational purposes only from www.newswire.com. All rights, including text, images, and trademarks, belong to the original publisher ( News Wire ) or issuing entity. We do not claim ownership of this content and are not responsible for its accuracy or any subsequent use.
