Examples of a Successful PR Marketing Strategy
Public relations is often overlooked. Companies usually think about PR only after receiving bad press or when they have exciting news but don’t know...
5 Ways to Optimize a Press Release for SEO
When it comes to press release distribution, simply publishing a press release isn’t enough. While it’s a good first step, brands need to consider...
Avoiding Legal Issues in Business Card Sponsorship Agreements
Business card sponsorships are a win-win. Small businesses get access to sponsored cards, professionally printed cards, and sponsors gain valuable, long-term exposure. But like...
Small Press Release Budget? 8 Ways To Promote Your Business
No matter how large or small your business – and its marketing budget – you should be using press releases as an effective and...
From Visibility to Loyalty: The True Power of Small Business Sponsorships
Most businesses approach sponsorship as a visibility play. Get the logo out there, attach it to something credible, and hope it sparks recognition. But...
Press Releases are a Powerful Marketing Tool for Small Businesses
For small businesses, there are numerous moving pieces to keep track of to keep the company moving in the right direction. And, with so...
3 Ways PR Pros Can Support Clients Through Supply Chain Challenges
According to the Wall Street Journal, recent disruptions in global supply chains have resulted in increased prices and spikes in canceled orders, forcing businesses...
Why Your Business Card Design Should Reflect Your Sponsor’s Identity
In today’s co-branded marketing landscape, business cards are doing double duty: representing not only the business owner but also the sponsor helping make those...
How to Capture Industry Trends in Your Press Release
Trends present an abundance of opportunity for most businesses—and a timely press release can help capitalize on them. For example, the fitness industry lives...
How to Create Sponsored Business Cards for Niche Industries
When it comes to marketing in niche industries—whether it’s holistic wellness, legal consulting, artisan craftsmanship, or mobile detailing—generic tactics often fall flat. You need...
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