Three Overlooked Social Media Metrics For Sponsorship ROI
In our recent webinar on sports sponsorships, one viewer asked a great question: What social media metrics are often overlooked compared to the usual...
How Confidently Do You Understand Sponsorship ROI?
Measuring Sponsorship Success Typical metrics that are most commonly shared and reported on sponsorship are around awareness and consideration. Many times this is done...
Measuring The ROI Of Print Sponsorship In Real-World Marketing
Marketing teams today are under constant pressure to prove that every dollar spent delivers results. While digital ads provide dashboards of metrics, print marketing...
The ROI of Sponsorship: Why Supporting Small Businesses Pays Off
Marketing teams are under more pressure than ever to justify spend and prove performance. While traditional advertising still plays a role, more brands are...
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